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I have a Google Alert for “Kalle Alm” (I’m vain that way) and I get some surprises occasionally. Like this one:
http://pipl.com/directory/people/Kalle/Alm
The accuracy of those keywords are scary all by themselves. But I think this is an awesome thing for the world to have, because it does efficiently remove that illusion we seem to have about privacy online. We post a detail about ourselves here and another one there and then somehow link the two together, and then we go on like the dutiful spiders of self-leakage that we are and eventually, there’s a network of information about ourselves, and it took us no effort to produce it. Nor do we even realize its existence. But with the above services (Pipl is not the first “people search” I’ve seen, and definitely not the last either) the illusion will be dispelled.

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