It’s evolving.

DRM (Digital Restrictions Management) was introduced some years ago, and pulled headlines e.g. with Sony’s “invisible on the Running Processes software” that was secretly installed onto computers when a music CD from Sony was loaded. I personally bought a number of songs on iTunes a couple of years ago only to realize they’re unplayable on my main machine because it doesn’t support DRM. Since then, it seems iTunes music is DRM-free, but I’m still wary of touching the thing again.

Game software copy protection goes far back beyond that, of course, and in contrast, GCP (I invented this acronym, probably) can be justified a bit more. Music is something that we, on a nearly instinctual level, love to share with each other, be that by playing together or listening together or simply showing each other the kind of stuff that makes us feel certain ways. Music is such an integral part of the human society that’s been with us for as long as we’ve had hands to play with or mouths to sing with. The industrialization thereof is perhaps the most critical error of ours. Games on the other hand may have been with us for a long time (Go for example dates back to the 4th century BC), but it’s not as intimately associated with sharing as music. That said, game piracy of course thrives just as any other software piracy does, and the game developers seek new methods to battle the piracy.

Most recently, Ubisoft, the makers of titles such as Assassin’s Creed, have decided to take this a step further, thus evolving the DRM. Rock Paper Shotgun has an article on the subject of how Ubisoft not only restricts the player from starting the game without doing an online check to verify the game has not been pirated, but it even throws the player out of the game if their internet connection at any point in time drops offline, while playing.

I actually think that’s pretty awesome. I mean, the balls required to do that? Not to speak of, the conviction that their players will be loyal to the point of ridicule, that they buy the game anyway. Reminds me of Metallica.

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