Let’s face it: the spammers are so sophisticated these days it’s only a matter of years before they’re identically copying “real” people, “real” content.
One of the simplest ways of doing this is to simply scan for identical blog entries, or blogs which focus on specific content. The recipe is simple, and if done right, impossible to detect:
1. Find 2+ blog posts about “chocolate pudding”.
2. Grab a random comment from each post.
3. Post each comment as your own user to each other blog, so that each comment appears entirely new, and genuine.
4. Put your spam URL in URL field.
There you have it. The only thing that could spoil you is if you accidentally grab a random comment that itself is spam from somebody else.
The way to combat this is to start ignoring the content of messages. In email, in blog entries, everywhere. We need to just give up on the whole idea. Instead our spam filters look at individual sites point to in URLs provided by said spammers.
Because you know what? These sites look almost exactly today, the way they looked 5, 10 years ago. They’re identical, because once we’re “there”, we either close the browser or we fall for the trap. It’s incredibly easy to scan for general spammy crap, like “viagra” or “penis enlargement” etc. Basically doing it the way it’s been done all this time so far, but applying it to web sites rather than emails or blog comments.
That’s all I had to say, really.